The learning shelf is a feature to help new consumer users discover, learn about, and make the most of Microsoft 365.
Role
Main designer (Myself)
-Ideation of the feature -Concept development -IA and user flows
-Visual assets -Design spec -Accessibility spec
With
4 PM
7 engineers
1 user researcher
1 content developer
User problem
Impact
Welcome badge
+12% increase for the Install Button +6% increase for the Buy Microsoft 365 Button +7.99% OneDrive 100 GB purchase rate +7.18% OneDrive general purchase rate +7.67% Customer Lifetime Value for OneDrive
Learning shelf
Positive impacts to DAU/WAU: the Learning Shelf v1.5 shows that customers who select a card from the Learning Shelf have higher DAU/WAU compared to customers who do not select cards.
